Nếp Mới #15: Why do we need localization in a globalized world?

We were delighted to have Helena's presence at this Nếp Mới session. What made it even more special is that this was the first event Vcil Community opened to the public. We were quite surprised that the topic drew so much interest from a very wide range of people. Those who registered came from very different backgrounds and areas of expertise, but most shared an interest in the same questions: whether alternative economic models and ways of organizing the economy—alternatives to the capitalist system—are feasible; and whether localization might be one of the possible solutions.

Nếp Mới was the opening activity for the Localization Week "The Treasure of Our Own Locality." This is how Vcil Community and communities across Vietnam respond to World Localization Day. It is an annual event in which tens of thousands of people from more than 50 different countries take part each year—an occasion for individuals, teams, and communities to act together toward the local in many different ways: watching films, holding discussions, organizing community meals, planting forests, gardening, and more. These may be small actions, but they create moments of action that help build strong local economies.

Reflections on Localization Month

Sharing in that vibrant atmosphere spreading around the world, when asked about her feelings on localization month, Helena couldn't help but share with enthusiasm: "I'm very happy to witness that all over the world, people are recognizing a real need to connect with others, with plants, animals, nature, and the living world that is present all around us. These are the very things that make us who we are, and thanks to which we keep evolving. So when we separate ourselves entirely from nature, from community, to go and live in cities full of competition and hurry, we suffer.

This is a common trend everywhere. People are gradually coming to realize that we need to return to things that are more human: human pace—slow—and human scale. They all want to belong to some group or community. And that is exactly the core idea of the localization movement: helping people understand the ways and reasons that relationships and connections have been severed; and therefore why people need to cooperate with one another to re-establish what makes us human, and how to live happily and healthily."

Culture, People, and "Consumer Culture"

Another question was posed: "In a globalized society where technology is present everywhere, what does it mean to be human?"

To answer this, Helena shared about culture and the relationship between people and nature. She pointed out that even in Vietnam, every land and every region has very clear cultural differences. And this is quite obvious around the world. These differences exist because people live and adapt according to the land they inhabit—a place where people have an intimate connection with the river, the trees, the food, and the climate there. That is a very human trait, and wherever they are, people will adapt to where they live, adapt to nature. From this, local culture is formed. That is why there is a culture of the coast, a culture of the mountains, and so on.

In the West, people are now calling the common culture that the vast majority practices "consumer culture." Helena believes we should not call this a culture, because it did not arise from some group of people living in close bond with a specific place and then developing different practices or ways of life. Consumption arose because global traders and large corporations began to manipulate politics, economics, and local culture everywhere in the world; and ultimately, to impose this monocultural consumer culture upon everywhere that globalization reaches. Therefore, consumption does not help us become more human. In fact, it goes against an important thing we must acknowledge: every child born desires the feeling of belonging. They also need to be loved, held, and comforted. They also need to feel that they themselves are growing, and therefore that they deserve respect and to be loved by others.

The catastrophic reality here is that "consumer culture" has led many people to believe—in a "distorted" way—that the need for love and belonging must be satisfied through consumption. From the lifestyles, speech, and behavior of adults, children everywhere are learning that to have friends and earn their admiration, they must own an iPad, dress a certain way, follow specific style trends, wear trendy footwear, and drink the advertised bottled beverages. This message is so pervasive that the universal human need for connection has been redefined as a universal need to consume! Helena issues a wake-up call: we must awaken from the consumerist dream that has been overwritten onto the human mind. Everyone needs to cooperate to pull one another out of this meaningless consumption. This is not only for the sake of individual happiness but also to avert the global crises now unfolding—depression, addiction, and the reality of youth suicide, all clearly reflected in real-world data across the globe. We are truly in a state of emergency.

The Journey to Localization — Ladakh

To better understand the context and necessity of addressing globalization, Vcil Community asked Helena: "What moment in your life made you feel that you needed to focus on localization? What has been the driving force that motivates you even now?"

What Helena says and writes does not come from herself, but from her experiences living within a culture that, until the 1970s, remained undisturbed and uninfluenced by the West—neither by missionaries nor by imperial conquest. They preserved their own distinct culture, values, and way of life.

She believes there are two reasons for this. First, they lived at an altitude of over 3,500 meters, surrounded by the majestic Himalayas and covered in snow for about eight months of the year—these isolating geographical barriers helped minimize the impact of outside forces. Second, Tibetan Buddhism played an important role in protecting their indigenous worldview and self-respect—a worldview that reminds everyone that we are part of a vast web of relationships and that human beings are part of this world. Helena shared that these are fundamental truths our ancestors all knew. It is simple to understand: when we live in dependence on our local environment, the things we need—from food, clothing, and shelter to water and livestock—are all available around us. Therefore, everyone understands the necessity of living in harmony with nature. Only when we are pushed into cities and become dependent on an "economy" we never see, nor know the people within, do we begin to lose our mental connection to nature. Living in cities, people become more competitive.

While in Ladakh, Helena was fortunate to experience a culture untouched by the Western system. Everyone lived in dependence on the land, living interdependently with one another.

"The stroke of fortune that led me there came through joining a film crew. Before that, I grew up in Sweden, went to university in Germany, and lived in the US and Paris. I spoke six languages and traveled a great deal. Thanks to this, I had observed different traditional cultures; you could say I had seen many corners of this world. I thought that when I came to Ladakh, I was only there to support the film crew. But when I arrived, I fell in love with the people—it was 'love at first sight.' After the crew left, I decided to stay to continue my doctoral studies in linguistics. Ultimately, I worked with Professor Noam Chomsky at MIT, a very famous linguist."

"From the very first days, I realized that the Western system about to arrive would destroy the Ladakhi way of life, as well as their self-esteem. This system would make them feel stupid and inferior, not as 'advanced' as Westerners. But in essence, they simply had mistaken impressions about people from Europe. They didn't know that in the West, people work far harder than the Ladakhis, many hours a day, and even more over a year. They had no idea. When they met travelers, it seemed as though those people didn't need to work, because people like us had money, traveled, and enjoyed life as though every day were a holiday. So I began to share with the Ladakhis a more realistic picture of the West, and I realized this was truly important to them. In the end, for all of us, protecting the local economy is absolutely necessary."

"We need to know what is happening in other places, because the media generally keeps us gripped within the narrow viewpoint of a single country, lacking a realistic view of what is happening elsewhere. So, from the very first days, I invested in promoting the decentralization of the global economy and began to speak more about Ladakh and many other places in the world."

From those experiences, Helena has never stopped calling for international cooperation, acting together to realize and spread localization. This is exactly what she and Local Futures are doing.

Defining Localization

From the registration forms, many people showed great interest in localization, so Vcil Community asked about the definition and essence of what localization is. This was her answer.

According to her, at its core, localization is the promotion of a process of social change aimed at rebuilding and re-establishing connections between people, especially intergenerational connections (another aspect consumer culture is destroying). This connection is not only emotional but is also expressed through interdependence. People need to support one another in practical ways in daily life. For example, generations raising children together, instead of young people having to raise children on their own within a nuclear family, which she considers very unhealthy. She argues that this has never occurred in the evolutionary history of humankind. In traditional societies, every mother had many others to help in caring for and raising children. In today's nuclear family, women easily feel guilty because they often feel they are not good enough—there is too much to worry about, from raising children and housework to self-care. Not to mention, the entire process of mothering is not respected in a consumption-oriented culture.

When interdependence is re-established, the components of happiness are developed along with it, from health to the economy.

In addition, shortening distances is another important aspect. Currently, we rely on products made thousands of kilometers away. When we depend on systems and people we don't know at all, we feel no need to be kind, empathetic, or careful. Helena believes that if we want to practice spiritual values, acting according to localization is one way, because we see everything, are aware of everything, and can be empathetic, kind, and generous. In an economy small enough, if someone behaves badly or has bad intentions, everyone will discover it; it is very easy to know if someone around you is only after money or cares only about themselves rather than the whole community.

In contrast, globalization is a process in which we all become dependent on an economic structure far from where we live. The supermarket is one such structure, and it conceals a great deal. When we buy food at the supermarket, we have no idea that the farmers are treated like slaves. We don't know that the food contains many toxic chemicals, leading to illnesses like dementia, cancer, or Alzheimer's. No one knows about these things because we live in a system where we cannot begin to behave kindly, consciously, or with care. How can one be kind when the things we use every day are exchanged for oppression, exploitation, and unsustainability somewhere else?

Today's global system began with oppression and violence. Specifically, it originated from the system of slavery, beginning with pushing communities off the land they lived on in Europe. That movement was called the enclosure movement. This happened when the wealthy class pushed for new laws that allowed them to seize land and drive local communities off the places where they lived. Those who lost their land were pushed into big cities. In these cities, they had to depend on the elite—those engaged in global trade—the very ones who had established the conditions to enslave people on the other side of the hemisphere. These people were forced to do heavy labor in terrible conditions to grow crops such as cotton, tea, or bananas for the European market. Therefore, this system originated in Europe, created by white men, and its core was to separate people from one another and from the land where they lived.

When we understand the broad picture and the historical process, we understand why people all over the world would gain enormous benefits by doing the opposite of globalization. Instead of depending on global banks or corporations, people should begin to support national banks or businesses within their country or region. We should not mistakenly think that we must immediately do everything within the boundaries of a village. Rather, it means that for food production and childcare, we want to operate within the local space. When food is produced locally or in a nearby area, it can be fresher, more wholesome, and suited to the local biodiversity, environment, and climate, compared with products transported around the world, preserved with chemicals, or genetically modified to look more appealing.

From this, Helena concludes: the process of globalization is fundamentally a process of separation, pulling people away from the land they live on and pushing them into urban areas, where they can no longer depend on and support one another. Currently, the majority depend on jobs, money, and power from someone else. Everyone is forced to compete to grab and contend, becoming rivals. Clearly, as she analyzes, this severs the connection between the young and the elderly because the young now have to migrate to crowded, cramped cities. Meanwhile, if we live in the countryside, we have more time and space for the generations to connect with one another.

From the analyses above, localization can be understood as doing the opposite of globalization. We will find ways to support the establishment of connections between people and the land. If we live in the city, we can help farmers in the region by creating local markets, forming cooperatives, and even opening shops that sell only local products. It doesn't stop at changing shopping habits—we can support in many different ways, from money, effort, and time to connecting with initiatives that are striving to create local markets or work with farmers. Or we can support ideas that are trying to connect the young with the elderly.

In European cities, co-housing initiatives are one way to create living spaces where people can support and understand one another. In these communities, people raise children together, and the elderly are welcomed and respected. As we can see, many such initiatives are being tested and operated; even in the city, you can find ways to connect with others and with nature.

How to Communicate the Importance of Localization: Educating on the Big Picture

In her view, how can we convey to people that localization truly matters? What is Local Futures' experience in spreading this movement?

According to Helena, the most important thing we can do is education. She particularly believes that we need to educate adults more—specifically, people from about 18 to 100 years old. We need to help people see the big picture and understand why today's world faces so many problems. Why is pollution so severe? Why is depression becoming increasingly common? Why are so many people unhappy? And why are both mental and physical illnesses on the rise?

When we understand that, we will grasp the essence of the system we live in. It is a techno-economic system. As she mentioned earlier, this system began in the era when European powers promoted global trade, a system that relied on slavery.

Even in Europe, when cotton was brought back from India—a process that had already enslaved the people of India—a great many people in Europe were driven off their land to work in ever-larger textile factories, producing cloth on an industrial model. The factory owners treated their workers no differently than slaves; they were exploited and treated appallingly. This is a long chapter of history that deserves deeper discussion.

She believes this is crucial because today that system has become truly global. The elites in every country have helped maintain it, and regrettably, most governments have as well. Even in her homeland of Sweden, whether the government leans left or right, both continue to hand over more power and resources to global banks and corporations.

The tragedy is that everywhere, as much as 99% of people are bearing the consequences of this system. Yet government leaders are not compelled to step back and recognize why specific policies—such as promoting ever more trade or the ceaseless increase in energy consumption—are leading to rising poverty within their own countries. They fail to realize that what is called economic growth is actually making a small number of billionaires richer, while the majority of people grow poorer.

Consequently, most people—including the middle class in Western countries—have to work harder and longer just to afford a house, put food on the table, or pay for education and healthcare. These basic needs are becoming increasingly expensive.

Yet the statistics we usually hear do not reflect the truth. What matters is not how much money we earn, but how many hours we must work each day and each week to meet basic needs like housing, food, and essential services. The reality is that with each passing year, we all have to work longer and harder.

She also emphasized that the responsibility lies with us—the people, especially those who are more privileged and better-off—to act together in the face of the crisis we are confronting. We need to state clearly what is happening while strongly supporting a completely opposite direction: the path of reconnection. That is the reconnection between person and person, and between people and nature. It is precisely that reconnection that is a better and more meaningful form of international communication.

In fact, what we need is a global peace movement of communities. Today's government leaders are locked into a competitive worldview that is overly dependent on technology. They are investing more and more into AI as a war machine, while simultaneously using AI as a tool to manipulate us on social media, much like how algorithms currently operate.

Today's algorithms know very well that if we hate one another more, become more divided, and grow more extreme, then more money flows to the top. The more clicks, the more profit for those at the top of the system. Thus, they actively encourage conflict and violence.

To better understand these designs and algorithms, Helena suggests we watch the film The Social Dilemma. The film demonstrates that these algorithms are like money-making machines, created to siphon wealth toward tech billionaires.

AI is a technology built upon the foundation of those algorithms. Therefore, it is important that we refuse to let AI remain in the hands of the current system. AI may bring benefits in some fields, but that will not be possible unless we have democratic participation in deciding how AI is used and who has the power to control it.

It is an extraordinarily powerful tool, and it absolutely should not be in the hands of a small group of tech billionaires.

Helena emphasizes that the practical action of education—helping people see the big picture—is the most important action of all.

That is also why Local Futures has tried every possible approach: from writing books, making documentaries, and publishing articles, to organizing workshops, conferences, international speaking tours, and field exchange trips, all to help people learn directly from reality and understand what is truly happening in the world.

The Economics of Happiness and GDP

What Helena just shared spoke volumes about the downsides of the current growth model. So, Vcil Community posed the question: How does the Economics of Happiness differ from the way we currently measure economic growth?

First, to understand this, we need to recognize that most governments in the world today measure development based on GDP or sometimes GNP—that is, Gross Domestic Product or Gross National Product.

If we look at it honestly, we will see that this index rises every time a monetary transaction takes place. In essence, it is almost merely a measure of the degree of commercialization in society.

This means that when a friendship falls apart, when the bonds between generations in a community are broken, or when the things that family, friends, or neighbors used to do to help one another gradually disappear, that is… not at all disadvantageous to GDP. In fact, to some extent, those relationships even run counter to the logic of the modern economy and the way national governments measure growth.

For example, if you decide to grow a garden yourself, live healthily, and produce organic food for your own family, then GDP will… "suffer." Meanwhile, if a person contracts cancer and has to undergo chemotherapy for a long time, GDP rises. If there are more burglaries, forcing people to buy new cars or new televisions to replace their lost property, GDP also rises. Even more absurd: if a city is bombed and completely flattened, then the process of rebuilding that city is regarded as very beneficial to GDP. It's hard to believe that even now we continue to use such an index to assess development.

Environmental activists have pointed this out for a very long time. But at present, the pressure toward commercialization and the way of viewing the world through the logic of business corporations is still enormously strong.

In this context, Helena shared that she personally feels very fortunate to have the opportunity to connect with so many people all over the world who are questioning this system. Especially when she has the opportunity to work with many grassroots community groups—small groups, very close to local life, and largely led by women. There, people are going in a completely opposite direction. They build community spirit, support one another, and by shortening distances—especially distances in the food system—they have created many wonderful success stories.

She recounted many examples she has worked with or knows of. There are projects that help heal people who come from the city—people struggling with addiction or depression. When these people join a small local farm and learn to labor and produce in a meaningful way, their recovery process happens very quickly. These projects also show that they can restore lands once devastated by modern chemical-based industrial agriculture. The chemicals have destroyed the soil, making the land lose its life. But when people come together to build a local project, they care for the soil, restore the soil, make compost, and begin to cultivate again. In particular, when they develop biodiverse agricultural models, combining many types of crops and livestock as well, the effectiveness is even higher. Manure from livestock is one of the best sources of nutrients for the soil. That is why the model of multi-canopy, multi-crop agriculture (mixed farming) is the ideal direction.

Ultimately, the most important thing is the health and happiness—or more broadly the well-being—of all of life. We all know that everything is interconnected. We all know that and often talk about it.

Yet regrettably, although governments and even the United Nations also talk about that interconnectedness, their economic policies are leading us in a completely opposite direction. That is precisely why the movements of people all over the world and the initiatives from local communities are the greatest source of inspiration. They are proving in reality the benefits of a different path, and even having a positive impact on policies. To give an example, Helena shared that in the US, in some states, community initiatives have even managed to influence public policy. For instance, low-income people are supported by the government through the food stamps program, meaning they receive an allowance to buy food. And in some states, if they use that support to buy food at a local farmers' market, the value of the support is doubled. In other words, they can buy twice the amount of food compared with using that money at a supermarket. This is a wonderful way to simultaneously support farmers, restore the land, and help people in difficult circumstances.

That is one example showing that policies can also change, even if only at the local scale.

At the national level, at present Helena has not found a truly positive example of policy change. But at the local level, the power of the people—people power—has truly created influence and contributed to changing some policies in a positive direction.

Misconception: Is Localization "Going Backward," Is It Isolation?

There is still a viewpoint—or you could say a misconception—that localization is synonymous with turning back to the past or advocating for closedness and isolation. In her view, is this correct?

That is a very common argument, and in reality, it is precisely the large corporations that are continually pushing this view. Within global businesses there are strategic research groups (think tanks) that genuinely see localization as a very great threat. Because, if everyone ate food produced right locally, then the global corporations would no longer make profits from their supply chains.

If food is bought from local farmers and local shops, then global businesses will lose their source of revenue.

That means there are people who are weakening the local economy. We might think they are bad people, but that's not quite so.

Helena shared a further and very interesting perspective: Such people, in reality, have been trained to think: "I work for this company. The company must increase revenue. And those small businesses are the competition."

That is a way of thinking so detached from real life that people can regard eliminating small businesses as something entirely normal, simply because it is what they must do so that the company continues to grow and stay in operation. She wants everyone to understand that this is not a story about good people and bad people. This is the problem of a bad system. A system that is disadvantageous to the vast majority, that is, most of society. Even the well-off middle class, or even the wealthy class in many countries today, are also struggling to hold onto their lives: to keep their house, their own job. The common thread is that almost everywhere, they too have to run faster each day just to stay in place.

Let us focus on the fact that this system is making almost everyone poorer—except for a very small group of billionaires. Perhaps only a few thousand people are the true winners in this insane system. Therefore, let us regard this as an insane system, rather than a system created by evil people.

However, part of the strategy of this system is to continually broadcast the message that localization is right-wing, selfish, or closed thinking, especially in the context of Western countries. They use the word "protectionism" as a concept carrying negative meaning, making the protection of local businesses seen as a selfish or extreme act.

The paradox is that the very people who claim supporting the local economy is selfish or isolationist have no idea what is happening to workers on the other side of the world, whether they are struggling to keep their small businesses or shops afloat. Most of these destructive acts involve large corporations.

They do not see the forests being cleared for oil palm plantations. They do not see the terrible impacts on the environment or on people. If they own a large garment corporation and send someone to Vietnam or to villages in China to inspect working conditions, factory managers often warn the workers: "Someone is coming to inspect soon. If any of you dare to say anything, you will lose your job." Consequently, information about actual conditions is poor and incomplete. It is precisely that lack of transparency that allows those at the highest levels of these corporations to continue making extremely destructive decisions, maintaining inhumane labor conditions that are almost like slavery.

Meanwhile, they claim that a small shop serving the local community is a bad thing.

Therefore, Helena believes that upon hearing this, most people will agree that closer relationships offer a great advantage. When people can directly see what is happening on the land where their food is grown, they will know whether the farmer is using excessive chemicals or exploiting migrant or forced labor. It is precisely that ability to see and be accountable to one another that makes localization the path closest to the values that spiritual traditions all over the world aim toward: treating others the way we wish to be treated. It is living with compassion and care.

In local communities, we all know that when we help others, someone will help us in return. That is a system in which everyone benefits together.

Helena said that when she was in Ladakh, she had the opportunity to live within a culture and an economy where that truly existed. She wonders how many people in Vietnam have experienced this. She also witnessed firsthand what happens when the global economic system floods in. Therefore, what she shares with us is not just an idea or a mere belief, but something she has directly observed and experienced.

This experience also leads to the observation that in many parts of the world, smaller-scale societies often create conditions for people to be more connected. For example, in Sweden, only about 10 million people elect one government. Meanwhile, in the United States, with hundreds of millions of people, the distance between the people and the government is far greater. That is certainly not a positive thing. Of course, small scale does not mean everything will be perfect.

But what is very hard for people to understand is this: if you go to a small village in Vietnam, Sweden, or the United States today, what you see is not a local economy in the true sense. That is not the model of localization we are talking about. What we are seeing are communities that have been left behind.

Power has been concentrated in big cities—and not only in cities, but at the global level. Therefore, people in remote areas become marginalized and gradually lose the power to decide their own lives. That is why many remote villages today can feel sad or lifeless, because they no longer live within a local economy.

That is precisely why it is enormously important that we clearly distinguish between villages left behind by the global economy and the new localization movement.

Local Is a Relative Concept — Diverse and Productive

Some people often make the mistake of imagining that "local" is a concept with absolute and fixed boundaries. First, she wants to reiterate that, in the way she and Local Futures use it, "local" is a relative concept. It is understood in relation to dependence on global power structures. In other words, localization is the process of shifting toward economic structures that are closer to people, more visible, and more transparent. Local Futures therefore wishes to promote a political and social program in which people truly have a voice, while also caring for the health of the environment and the people, with a clear awareness that nature always has limits in its ability to provide resources.

But she also emphasizes something very important: "Localization does not mean scarcity or having to accept less." The remarkable thing is that when production units are smaller in scale, and more people are directly working on the land, on the sea, and in the forest—broadly speaking, caring together for natural ecosystems—we are entirely able to create higher productivity.

Take fishing as an example. Small-scale fishing communities were gradually replaced by industrial fishing vessels using enormous trawl nets. These nets sweep the entire seafloor clean, and each net is so large that it could hold up to seven large ships. Meanwhile, when fishers use small boats, they release the small fish back into the sea.

That is a completely different relationship with nature.

The same is true of forests and the way we exploit other natural resources. Imagine there are two plots of land of equal area, say about 5 hectares each. If on one plot you grow only a monoculture—for example, only oil palm or only potatoes—while on the other plot you apply crop diversification, then in almost every case, the diverse model will produce higher productivity. Therefore, on an increasingly populous planet, we have all the more reason to head toward a local economy with biodiverse farms that combine both crops and livestock.

Yet that is not how large corporations operate. Corporations produce food mainly to generate profit, not to feed people or improve the health of the economy. If we continue to let this global economic system serve only the interests of a very few billionaires, the majority of people on the planet will continue to bear the consequences.

That is precisely why we need to raise society's awareness, first so that the economy returns to being within the scope that democratic nations can govern and be accountable for. She hopes there will be enough people awakened to bring the economy back under the oversight and decisions of processes that involve the participation of stakeholders.

At present, governments around the world are allowing transnational corporations to operate with almost no commensurate constraints, while many corporations even seek to avoid or reduce their tax obligations.

Meanwhile, the people, local businesses, and economic activities taking place within the national scope have to bear ever-higher taxes and more regulations and administrative procedures. What is notable is that many of those regulations are counterproductive. Quite a few are issued to remedy the consequences caused by the very global corporations themselves.

Yet these corporations are almost entirely exempt from following similar rules. In fact, when a government tries to enact policies to protect the environment, it can even be sued by these corporations through legal mechanisms embedded in international investment or trade agreements.

Therefore, we must consider the fundamental difference between two ways public policy operates. On one side are taxes, subsidies, and regulations designed to nurture a healthy economy that serves the community and the environment. On the other are the mechanisms that favor and create conditions for a corporate-dominated, globalized economy. That is the core point we need to recognize and discuss.

Challenges on the Journey: Relations with Government

After years of campaigning and pouring so much dedication into this movement, what have been the greatest difficulties she has faced? Has she ever had significant conflicts with the government? If we want to promote the localization movement, how can we build relationships and cooperate with state agencies?

"I think it is very important to remember that the current system has developed to this point because we have not yet truly understood it. We have lacked a sufficiently clear perspective and have failed to connect the pieces of the overall picture.

That is precisely why I believe we should always begin with compassion. However, we must clearly distinguish between living with compassion and accepting or tolerating destructive ideas or policies. We must be firm and steadfast in our position, but we should not turn others into 'the bad guys.'

From my perspective, I always act through peaceful methods of struggle. This applies to how we debate with reasoning, as well as to social activities or protests. If there are protests, they must always be peaceful. If there is dialogue, it must always stem from kindness. Personally, I have never had a conflict with the government. I have taken part in protests, but they were all nonviolent.

In my view, the most undervalued form of social action today is raising awareness. That is where we should begin and focus our efforts. The first step is to help more people understand the big picture. I think we should connect with those in spiritual communities, peace movements, and organizations working on sustainable development, climate change, or poverty reduction. All of these issues are, in fact, related to the economy. Yet most people working in those fields still do not see that connection within the broader context. Once we see the big picture, each person can continue to pursue the field they care about most, while simultaneously connecting those issues to the need for systemic economic change. When we do that, our voice will be far stronger, and enough governments will take notice and be compelled to change."

Concrete Practices: Individual, Family, and Community

In today's conversation, she has suggested ways to realize localization, such as connecting with more people, building community markets, or supporting farmers. So, at the individual, family, and community levels, once we have understood all of this, what concrete actions can we begin with right now?

The first thing I hope you will do, whoever is reading this, is find one or two friends or a colleague who shares your concerns; that way, you can shift your perspective from "I" to "we." Once you have a small group, ask yourselves: "In the current circumstances—when making a living in the countryside is increasingly difficult, and we feel we have little decision-making power over our own lives—what can we do together?"

At Local Futures, we have a wealth of materials, films, and methods to help people move from awareness to action. But the first step is always to think together as a group. After that, support one another emotionally and spiritually through deep conversations. This is enormously important, because it is within a small community that we can begin to heal, at least in part, the pressures, stresses, and feelings of depression created by modern life.

Next, reconnect with nature together. You could organize a trip in the spirit of a vision quest—a journey seeking inner illumination or direction, a practice originating from many indigenous communities. Even without a guide, you can organize a simple version of this yourselves. Go to a place that retains as much of its natural character as possible. Bring the children along and give them the chance to be present in nature peacefully, rather than just participating in competitive activities. You can also combine the trip with light fasting (if suitable), meditation, sitting together around a fire in the evening, telling stories, and singing together.

Singing together is a practice that has existed in almost all traditional cultures. But the modern economy has gradually eroded that, leading people to think, "I can't sing." Even Helena once felt that way. Looking back, she finds it hard to believe! This is one of the consequences of the modern economy: it makes most of us believe we cannot raise our voices in song. Instead, we build a culture of star performers and passive audiences. That is not a culture that brings happiness. On the contrary, when people raise their voices in song together, it is an experience of great spiritual depth. Humans have done this for thousands of years. There are many other ways for us to uplift and care for one another.

At the same time, she invites everyone to enter a process of rethinking. We want everyone to realize that many things we were taught in school—from assumptions about progress and human nature to how we understand the economy and development—actually need to be reconsidered. We must be brave enough to question and reflect on beliefs that seem self-evident.

That process of rethinking will help us resist the ceaseless pressures of an artificial consumer culture. At the same time, it opens the way for the rebirth of authentic cultural values.

That is:

• a culture of joy;
• a culture of concern and care;
• a culture of true productivity;
• a culture of sincere cooperation.

And Helena wants to make clear that this is not the sloganeering language of "cooperation" that corporations often use, but genuine cooperation between people. Similarly, we need to head toward true sustainable development, not stopping merely at words. And we also need authentic regeneration, not models labeled as "regenerative agriculture" but which in essence are still enormous monoculture fields aimed only at serving exports. Therefore, rethinking will lead us to two things: Resistance to systems that no longer serve people, and the regeneration of healthier cultural, community, and economic foundations.

And finally, there is one thing she always wants everyone to practice, and that is the joy of gratitude. Practice that every day. Because when we look at the news or observe what is happening in the world, it is very easy to feel overwhelmed, powerless, and discouraged. Yet when we open our hearts to truly look at life, when we open our eyes to feel the wonder of life, we will realize that the miracle is present everywhere.

Just by observing how our body works, we already see so many wondrous things within it. Every muscle of the body is performing a miracle each day, every cell is different and continuously changing in each moment. Just by looking at that, we can see that life is a miracle. And when we truly connect with life, that will awaken in us a deep sense of gratitude and a very natural joy. And we will attune ourselves to this life.

But I also want to emphasize that this is not simply about connecting with life. Because we also need to be aware that the artificial system working against that life continues to operate. Therefore, we need to devote a portion of our time to resisting that system—both in thought and through concrete actions, within each person's capacity.

Those are the core things Helena wanted to convey.

Q&A Session with Helena Norberg-Hodge

Q&A 1 — Balancing Cheap Goods and the Local Economy

[Moderator – Vcil]: There's a question in the chat, let me read it out: "How should a local economy be structured to combine both strengths — the affordability of cheap goods from outside, and local resilience?"

[Helena]: Well, this again depends so much on what you're talking about. And I want to remind people that food is the only thing we produce that everybody needs every day, and that's why focusing on food is so important when we talk about producing goods. The other side — caring for children, for the elderly, for the sick, and so on — is equally important. But when it comes to producing goods, food is central. So when you ask how it should be structured: there are very many different ways of going about this.

If you're living in a city: first of all, as part of a group, try to find where there are farmers in the region who could still be producing on a relatively small scale, and as organically as possible — and see if you can help set up a market for them. It could be a farmers' market, a shop, a co-op, or something called community supported agriculture. Do look at our Localization Action Guide, which has different examples of various ways of doing it.

Then, when you're looking at cheap goods and local resilience — we have to remember that the goods coming in from outside, which now seem cheap, are not actually cheap. We have an economic system that lies to us, because our governments are favoring global corporations over local ones. But they don't even know they're doing it, because they're just following a formula for economic growth. This means that those who use more energy, more resources, transport further, and use more plastic, more chemicals, and slave labor are allowed to deliver goods into local economies around the world at an artificially low price. It's absolutely criminal, what's happening, if people understood what's going on.

So the balancing of cheap goods with local goods is something that, once people understand what's happening, they will want to change. But if they feel they can't afford to buy from the local farmers' market and are buying at the supermarket instead — it's not a question of demonizing people, or pushing them as consumers to always do the right thing. We often can't even do the right thing, because the right thing isn't available in many places. So it's a question of being compassionate and working together to bring about as much change as we can.

And of course, when it comes to electronic gadgets that are artificially cheap, and the electronic waste that's killing people because it's so toxic — we want to reduce our dependence on these. We want to be doing what are called repair cafés, or swapping, learning how to repair, while also raising awareness about government policy being criminally unfair. Our grandmothers had refrigerators, and there were cars — there were lots of industrial products that had a lifetime of a hundred years or more. Now things are being produced to break down faster and faster. It's called built-in obsolescence. And I think almost any voting public would want their government to prevent that from happening. So once you look at this bigger picture, there's every reason to believe that the majority of people would want to move away from this system.

Q&A 2 — Disagreements Within the Movement

[Moderator – Vcil]: Are there conflicts or disagreements among the followers of the localization movement?

[Helena]: Some people avoid the term localization, even though what they advocate is, in effect, localization. Some now prefer the language of bioregionalism—a shift we feel is being encouraged by big business because it sounds intellectual and eco-friendly. Meanwhile, an increasing number of people are worried about their jobs and are becoming anti-green. They would welcome government support for local farmers and businesses—a sentiment I believe is universal. Unfortunately, corporate think tanks have framed localization as right-wing, isolationist, or selfish, and many activists have adopted that view.

I don't think those who identify with the localization movement hold that view. However, many people are engaged in work that is essentially localization but call it by other names—such as regenerative agriculture, permaculture, or diversified farming—rather than identifying as part of a local food economy. Others use terms like bioregional, transition, degrowth, or the doughnut economy. When you examine their actual work, much of it is localization. My sense is that they haven't studied the global system, which is why they aren't clear on the need to move in the opposite direction. They haven't analyzed the global system through a global lens. Once you see—from Vietnam to Brazil, Sweden to America—that the global system is destroying local economies, the need for change becomes clear.

Q&A 3 — Is Localization a Privilege? (Winters in Northern Europe)

[Participant]: Thank you for your wonderful insights on localization. I have a question: I realize that localization can be a privilege, as some regions cannot grow food year-round due to climate or other factors. For instance, northern Europe, like Sweden, has very long winters. How would localization work there? Many products currently come from Spain or other southern European countries.

[Helena]: That is a very good question. In colder climates, you would be amazed at how much people used to save for the winter through proper storage. Many items, such as potatoes, beets, and carrots, could be kept for nearly the entire year—this is true even in Ladakh. They can be stored quite easily, but again, it requires a localized system and shorter supply chains.

In Minnesota, for example, there have been local food restaurants that serve root vegetables, meat, eggs, and animal products throughout the winter, while also utilizing greenhouses—not the industrial ones used for the global economy. In southern Spain, greenhouses cover the entire region to export produce worldwide. But when greenhouses are used to supply the local market, they are very ecological. They can even use glass. You would be surprised at how much can be produced and stored locally—far more than you might imagine.

As for imports and exports, there is no reason why localization should mean the end of trade. Trade has been part of economies for thousands of years. Historically, however, people wisely did not depend on goods from thousands of miles away for their survival. Trade typically involved luxuries or items like coffee, tea, spices, and herbal medicines, which could easily be transported slowly, such as by ship. If in the future—and who knows how quickly we will move toward localization—goods are transported more rapidly by air, that is a different matter. In any sane economy that prioritizes the health of people and the planet, an item flown from across the world will cost more than one transported 10 or 50 miles. In a fair economy—one that is equitable and sustainable—having strawberries in winter in northern Europe might be an occasional luxury, but it would be significantly more expensive than a local product.

Q&A 4 — Education and Changing Habits

[Participant – Wing]: Hi, I'm Wing. It's a pleasure to meet you. I have a question about changing habits through education. In your years of educational work, what rituals or activities have you used to help people change their habits?

[Helena]: Many people now claim that information doesn't change behavior. I disagree. I see people receiving information that is very narrow, technical, and managed by corporate interests. The information we share—about how governments subsidize corporations while penalizing local businesses—is exactly what people want to know, and it motivates them to seek change.

Education doesn't have to be limited to experiential learning or storytelling. It is difficult for us to experience the global impact of this system, and it is hard to communicate it through anything other than words—and, of course, some images. But be wary of the propaganda suggesting that information doesn't lead to learning. We must consider what kind of information is being shared. Much of it is, as I said, too narrow and technical; it fails to show the links between our choices and our personal health and wellbeing—both mental and physical. Once we start presenting the bigger picture of these connections and how they affect us all, I believe people are eager to learn.

Q&A 5 — Phones, Internet, and Technology in Localization

[Participant]: Hi. Thank you for your knowledge and for sharing. My question is: in the localization you described, do phones, laptops, the internet, and similar technologies still exist, and can we still use them? That is my first question.

[Helena]: That is a very good question, thank you. Yes. First of all, where we are today, we obviously need to use the internet and mobile phones to share this information. We must distinguish between using these technologies now and claiming that they are essential components of a good life in the future.

I find now that in almost every culture where people have become very dependent on the screen, they are wanting to spend less time on the screen. They actually want to have more time in nature. So I think that in the future, once we start looking at the bigger picture, we're going to want to be less dependent on these technologies. We're going to want to be able to work and be out in nature more, more connected face to face with other people. The evidence is really in now: the harm from not having direct face-to-face connection with people is causing huge problems with addiction, depression, and even suicide among young people. So we're going to want to move away from that dependence. And that's why we also don't want AI to be able to become a fundamental part of this process of separation.

I don't know if you're seeing this in Vietnam, but here in Europe it's so frustrating: if you try to talk to a big business or a government agency on the phone, you sit for hours talking to robots. You're not actually getting a human person. You have music playing, or you have to wait and wait and wait, and if you ever get a human being, they're now so locked into a standardized system that they can't even relate to your particular situation. So the more we become dependent on these techno-systems — which is what the internet is, too — the more we become dehumanized, and the more difficult it becomes for unique circumstances to have a voice.

So I think, for our everyday economic needs and our everyday needs, we're going to want to use it less. But in terms of climate emergency, or helping people during a catastrophe, we also need speedy communication. So I'm sure some of that infrastructure will be there. But I think we will more and more want to be less dependent on it, and want more human scale, more direct interaction for most of our needs.

[Participant]: But is it going to be just a transition toward a future of not using all of them anymore? Or — because I'm not sure, I'm not good at this thing — can localization still produce tech devices like this?

[Helena]: Yeah. You see, it's not globalization that's producing tech devices. So we have to understand — people often think that if we didn't have global mobile corporations, we wouldn't have the mobile phone, or almost any industrial product. It's not true. We're talking here about big business having rules set by society — rules that limit their profit-making and their power over government. You see, now they're suing governments — taking governments to court if the government does anything that threatens their profit. So we have rule by a blind casino economy. It's so dangerous. This is why every day there's more war, more friction, more madness.

Because of that — the answer is having businesses belong to a country. That's the fundamental part of "local" as well: every business should belong to a place, and adhere to the democratic rules for business. Then they might be engaged in technology, and they might collaborate with other businesses on the other side of the world — but again, under the umbrella of democratic oversight, to prioritize human and ecological wellbeing over profit. So it's not necessary to allow a business to just move around, never pay tax, and sue governments, in order to have technology.

But probably the technologies we have — like the internet, the mobile phone, and AI — would not have been developed if businesses had been democratically accountable. It's also tragic, but it's linked to military intelligence and fear. This escalation is about governments wanting to be on top, in what they perceive as a life-or-death threat with China and Russia. So America, China, and Russia are racing, and that's pushing this high-tech development. This is something else we need to be talking about. And particularly, there needs to be a loud voice for America to hear that if they wanted to reach out for détente, almost certainly those countries would agree to a moratorium, to not continue this escalation.

[Participant]: Yes, thank you so much for your answer. Can I have one more question?

[Helena]: Sure.

Q&A 6 — Can the Peaceful Path Create Real Change?

[Participant]: I want to ask this because I've read some books that somewhat support the idea of a violent approach — because a lot of big changes happen not only through peaceful means, but through violent ones. The elites control the government, and all their material interests are in their hands. And we are just small individuals trying to make some kind of difference. But if they're still in control, is the peaceful way going to make any real change? Or does it just make the unbearable a bit more bearable, so they can stay in the elite and keep control of everything?

[Helena]: Yeah. I think the key is to realize, first of all, that people's movements have come together to make very big change — even smaller numbers of people, starting in situations that seemed impossible. With slavery in America, for example, or various other cases. But it's also true today that we have a system that is marginalizing and harming literally 99%. You know, 1% of the global population would be 80 million people. This is not a system that's benefiting 80 million. This system is being pushed and continued because of perhaps a few million — but nothing like 80 million. So it's crazy.

You see, if we think we aren't powerful — the system could never operate without our ignorance, and even, I would say, without the ignorance of our political leaders and the majority within the corporations. The majority are ignorant of how these connections fit together. They really believe that overpopulation is leading to this problem, that they have to have bigger farms, that they have to have more technology. People believe this. I personally know scientists who are working really hard to develop more genetic engineering to feed the world, and they have not been exposed to the truth about that. So the problem is that the truth has been buried over many generations.

And so, to uncover it — this is also why a country like Vietnam is very important. Because you still have more tradition. You still have more knowledge of something more land-based and interconnected than we do in Europe or North America. And this is why your waking up and participating is so, so important.

So, in part, we need to think about how to win more people over. Even here, with Extinction Rebellion — it didn't become exactly violent, but I don't know if you heard, they would lie in the road and block cars to really get in the news. They were blocking people trying to get to their jobs, to pay for their homes, to pay for their children's education. And it just led to more people turning away from the movement. So we have to invite people to join. We have to invite them — also with song and music, and the positive outcomes we can achieve.

And anger toward a particular elite — the elite you see, the elite in your own country, is not the problem. It's the elite you don't see that's the bigger problem. And that's why, even working with the elites in our own country, we can motivate people to say: "Wait a minute. This has got to stop. It's escalating rapidly because of technology. The escalation is very rapid, in the wrong direction." I hope that makes sense.

Q&A 7 — Final Question: Human Connection or Food Connection?

[Moderator – Vcil]: We have one more question — would you answer it briefly? "Between human connection and food connection, which one is more important to start with?"

[Helena]: When you ask which is more important — I would say that, fundamentally, for humanity, the most important is human connection. Every child that's born needs the care and love that we have had throughout our history. We would never have evolved without it. So that is more fundamental.

But right now, where we are, it may be easier to start with the food connection. That, I would say, is the movement gaining momentum, and it's also the most central, economically speaking. Remember: if there is a crisis, the roads may be blocked, and the supermarkets are empty in three days — and this is true all around the world. So restoring food where people live is, for survival, so important. And it's also such a joyful movement. It brings so many benefits instantaneously. It's a win-win-win strategy. So I would urge you to focus on that.

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